Research
Find the right market before you talk to a single agent.
This is the step most people skip. They find a deal first — a turnkey property a friend mentioned, a market a podcast talked about — and then try to convince themselves the market is good enough. That's backwards. The market decision comes before the deal decision, every time.
Markets matter more than deals. A mediocre deal in a good market outperforms a good deal in a bad market — and that gap widens dramatically when you're managing remotely. A bad tenant in a landlord-unfriendly state is an expensive problem that takes 9 months to resolve. From 7,000 miles away, that's not a minor setback. It's a portfolio-level event.
The four filters I run before I'll consider any market:
Landlord laws. Can I evict a non-paying tenant in under 60 days? States like California, Illinois, and New York can stretch that to 6–12 months. North Carolina runs 30–45 days. That's the difference between a manageable bad tenant and a year of financial damage.
Price-to-rent ratio. Monthly rent should be at least 0.8–1% of purchase price. A $150,000 house renting for $1,300/month is at 0.87% — workable. A house at that price renting for $900 in a coastal market isn't worth the friction of remote management.
Population and job base. Markets with military installations, universities, or major healthcare anchors have stable, predictable tenant demand. Fayetteville has Fort Liberty. I want tenants who are going to be there, not a market dependent on one employer that could relocate.
Supply constraints. This is about your exit, not your entry. Can new supply flood the market and compress your rents, or is zoning and land scarcity keeping inventory tight?
In 2021, I bought five properties in Cleveland without doing this work first. I trusted the pitch, not the data. Landlord laws were worse than I understood. Three of those five deals cost me real money — sold at a loss or break-even by 2025. North Carolina, where I'd done my research, has been my primary market since 2020 and it's where 20 of my 24 deals have been done. Market selection is the highest-leverage decision in this whole process.